Sarah Carter

Sarah Carter

Managing Director



Founder of the Hertfordshire branch of Avenue Events, Sarah comes from a strong background in Corporate Event Management and HR with blue chip companies in the North East, London and Germany.

Sarah was initially a client of Avenue Events, but recognising her true destiny she joined the team in 1998.

Possessor of boundless energy and drive, a creative eye and meticulous attention to detail, Sarah has a total passion for the industry and creating successful events. She has carved an excellent reputation and continues to grow the company through repeat business and referrals.

Sarah believes in being one step ahead, is always willing to break new ground to amaze her clients and believes that service with a smile is of paramount importance, even after a hard 24 hour shift.

Champagne, champagne and more champagne is Sarah’s main form of relaxation, together with enjoying life with her daughter Emily.

Life may not be the party we hoped for but while we’re here we might as well dance
– Maya Angelou


Phone number:
+44 (0) 1727 884 989