Annual Customer Conference – PLAY

The PLAY Conference was designed to bring the PLAY experience to life for customers and partners from around the world. The goal was to create an inspiring, informative, and engaging event that enabled attendees to explore innovation within the video industry, learn best practices, network with peers, and connect with key partners—all under one roof.

Event Type

Annual Conference

Size

200 Delegates

Location

Vinopolis, London, UK

The Challenge

As the first PLAY event to be hosted outside of the US, the expectations were high. The client needed a venue that captured the dynamic and innovative spirit of the brand, while also supporting a complex format of plenary sessions, breakout discussions, and partner exhibitions.

With delegates travelling from across four continents, the space also needed to accommodate international requirements, provide a comfortable learning environment, and support high-level networking opportunities. The challenge was to take a blank canvas venue and transform it into a fully branded, high-end experience that felt both functional and immersive.

Our Solution

Avenue sourced Vinopolis, a flexible venue in the heart of London, and completely transformed the space to reflect the PLAY identity. Every detail was carefully curated—from bespoke branding and soft furnishings that recreated the feel of an in-home video viewing experience, to exhibition stands tailored for each partner.

The venue layout supported a seamless flow between plenary sessions, breakout lounges, and exhibition areas, ensuring delegates could learn, engage, and connect throughout the day. A lounge-style atmosphere was introduced in breakout rooms to mirror how video content is consumed in the real world—relaxed, informal, and tech-enabled.

Nearby hotel accommodation was arranged for both UK-based and international delegates, ensuring comfort and convenience throughout their stay.

Highlights

Complete transformation of a blank canvas venue into a fully branded PLAY experience
Lounge-style breakout rooms to replicate consumer video environments
Bespoke exhibition space for each partner
Seamless flow between content delivery and networking opportunities
Smooth coordination for international delegates from four continents

Scope of Services

Venue sourcing and transformation
End-to-end event management and on-site delivery
Full budget management
Supplier liaison and negotiation
Bespoke exhibition design and build
Guest handling and accommodation coordination
Production, AV, and technical support
Branding, signage, and printed collateral
Room dressing, furniture hire, and styling
Transport and logistics
Entertainment sourcing and contract management

The Impact

The event exceeded all expectations. As the first PLAY conference held outside the United States, its success solidified London as a strong future host city. The immersive environment, smooth logistics, and high delegate satisfaction have inspired the client to explore hosting the event again in the UK—a testament to the power of creative execution and seamless delivery.