Client: Visual computing technology
Event type: Annual conference
Size: 300 guests
Budget: £500,000



NCC connects clients with the most dynamic leaders in the consumer graphics and entertainment industry. They hear from industry thought-leaders and NVIDIA executives on the changing landscape of the gaming and consumer graphics markets. They Learn how to take advantage of emerging technologies and market trends like virtual reality and eSports whilst meeting with key suppliers and customers.


Riverbank Park Plaza, London (Conference and Welcome Dinner)

Altitude (Gala Dinner)


During the events 10+ year history, each year NCC lands in a new city. In 2017 the event took place in London, providing a good flight hub for the UK and International clientele that attend.

With a stunning plenary set, multiple simultaneously ran workshop sessions and a focus on 1:2:1 meetings, the event provides the perfect balance of education and networking opportunities. Running for two days, the first evening included a Welcome Dinner, themed to various European cuisines at the hotel, whilst the second evening provided a stunning off-site dinner overlooking London.


After conducting a venue find focusing on the main flight hubs in Europe, Avenue were involved heavily in the contract and rates negotiation, ensuring the confirmed venue was within budget and contractual terms favored our client. Utilising the venue to its full potential, Avenue worked on the logistics of the event liaising with the venue daily to ensure the best flow and procedures were put in place. During the event itself, Avenue provided on-site support assisting with registration, accommodation, logistics and food and beverage among many other responsibilities ensuring a seamless implementation from pre-event support to on site execution.

For the Gala Dinner, Avenue sourced and liaised with the venue in the lead up, in addition to running the event on the evening. Given the delegates had flown in from worldwide and the restrictions in timings, Avenue suggested a Drinks Reception on authentic traditional Route Master Buses, serving traditional English food and beverage on the way to the venue.


The feedback received was hugely positive with the event considered a huge success. Avenue have already commenced the venue find for 2018 and secured some exciting venues!