Client: Samsung Electronics
Event type: Training
Size: 1,000 delegates, across 8 locations
Budget: £250,000



To train and motivate shop floor staff nationwide on new retail products, in addition to launching new models, providing an opportunity for education and marketing.


Across the UK


An annual training roadshow that takes place in 8 locations across the UK and Northern Ireland. The event is split into both day and evening sessions. The focus is to train shop floor staff and the managers from independent stores on new TV and audio technology being launched in the UK, explaining the key messages around the new range of products and how to demonstrate them in store.

The event also allows networking opportunities with the regional area managers – combining training with relationship development of key clients.


Full event management, budget management, venue sourcing, negotiation, set design and print, delegate registration and management, billing and payments, on-site support, accommodation booking and support, sourcing suppliers, development and production of bespoke giveaways, managing transportation/logistics, AV, photography and filming.


An award-winning and tremendously successful roadshow for the last five years, which effectively communicates the key messages and provides essential training of the new range of products to store managers and shop floor staff nationwide. The event continually evolves to keep it innovative, fresh and up-to-date, ensuring that our client offers the best training event in the TV and audio industry.