Client: Top Secret
Event type: Five-day incentive
Size: 30 guests
Budget: £35,000



The attendees are chosen to attend the incentive based on their performance in all areas of their role throughout the year. The aim is to motivate and reward employees across all areas of the company.


Europe (new destination each year), within 3 hours flight time from London


Employees across all departments are eligible to qualify for entry into the Presidents’ Club, provided they satisfy the individual criteria. The brief determined a good mixture between activities and relaxation time for all guests including lunches and dinners at both the hotel and off-site. In the lead up to the programme, mail teasers were sent pre-event with full programme schedules and on-site reminders to follow.


Avenue Events was challenged to propose a selection of destinations within 3 hours flight time from London. We were then tasked with securing a hotel property and crafting a tailor-made programme consisting of activities and dining experiences that were typical of the area.

Management of this event included daily liaison with international suppliers, organising all aspects of the event including activities, food, beverage, transport, flights and accommodation. We provided a full event management service, which included budget management, bill handling/payments and reconciliation of all costs.


Highly motivated employees feel rewarded and recognised for their hard work throughout the year, by being chosen for the Presidents’ Club Annual Retreat.

2014 – Dubrovnik

Staying at the five-star Radisson Blu Hotel and Resort, the group experienced Dubrovnik both from land (challenges around the city) and sea (boating tour of the Elaphite Islands). Dubrovnik’s annual festival was on at this time, which made for an even greater atmosphere around the city.

2015 – Gibraltar

Staying at the beautiful Sunborn Hotel, the group had the chance to visit St Michael’s Cave, go up Gibraltar Rock and tour the town centre. Along the way they ate at some of the best restaurants Gibraltar has to offer.

2016 – Algarve

Staying in the beautiful Tivoli Victoria (now Anantara Vilamoura), featuring panoramic views of the Victoria Golf Course, this 5-star resort offers a tranquil stay in luxurious rooms. The group had the chance to explore Faro city, as well as kayak in the crystal clear waters and bike around The Ria Formosa lagoon.

2017 – Ibiza

Staying in one of the finest locations on the island, the OD Talamanca has spectacular views of both Talamanca bay and Ibiza’s old town, offering the most beautiful sunrises over the Mediterranean Sea. The group experienced everything Ibiza has to offer, from their famous nightclubs, to an all-day boat excursion around the island.